First and foremost, we are copywriters. Although, in creating compelling content for clients, we sometimes go beyond words on a page with video blogging, podcasting and the creation of other multimedia bits & bobs for our clients' digital channels.
Sometimes we call ourselves 'storytellers' or 'content creators' but we still see ourselves as copywriters.
Companies come to us when they are looking to fill their publications, communications and digital spaces with the kind of content people want to watch, hear and read. Our motivation is to produce unique and consuming stories for our clients' brands – stories that connect with an audience saturated by marketing spin.
Whether we're creating content for a brochure, website, publication, annual report or newsletter, we're looking to impart genuine value and information to your audience, rather than slug them with buzzwords and sales pitches.
You'll get a sense of what we do when you run your eyes over our projects list. We're particularly adept at generating high-quality bulk content suitable for industry journals/publications, social media channels, audio podcasts and multimedia blogs.
Let's swap stories.
Emma Westwood started her career in journalism where she specialised in film, comedy and performing arts. For four years, she helmed the arts section of the Melbourne weekly youth magazine, Inpress, while also penning a weekly arts column, Curtain Call, for The Age newspaper.
Such intensive editorial training prepared her for a transition into the arts/cultural organisations about which she previously wrote. Emma became an authority on program guides, overseeing publications for the likes of the Melbourne International Comedy Festival, Melbourne International Film Festival and Greek Film Festival. She also worked as a researcher on ABC TV’s Vulture arts panel program, and wrote a book on monster movies, Monster Movies (published 2008, Oldcastle Books, UK).
Her publications experience in the cultural arena proved transferrable into the corporate sphere where she worked across sectors as diverse as finance/banking, consumer/retail, tourism/travel, public & social housing and manufacturing. She estimates her writing output close to 6,000 creative solutions and counting.
Emma is the ‘wood’ in ‘Bakewood’.
Despite being a frustrated writer from the year dot, Stephen built his professional profile as an on-air radio broadcaster for RSN in Melbourne and Sky Sports Radio in Sydney. He also jumped into the producer’s chair on a number of occasions and, as such, has developed an enviable bank of knowledge across sporting codes as varied as AFL; NRL; American football (gridiron); soccer; thoroughbred, harness & greyhound racing; and even fishing.
As a writer, Stephen has artfully tackled the blogging world with his own opinionated portal. In a professional sense, he has supported Emma Westwood to provide pristine copy for the likes of Defence Bank, Russell Consulting (RCI), Australasian Housing Institute (AHI) and Jewish Film Festival (JIFF).
Stephen’s proficiency for podcasting lead to a fortuitous relationship with the team at The Footy Almanac, which has seen him regularly referred to as ‘Chief Button Pusher’. He also sits ably as Bakewood MD and acts as the voice of reason.
Stephen is the ‘Bake’ in ‘Bakewood’.