Emma Westwood started her career in journalism where she specialised in film, comedy and performing arts. For four years, she helmed the arts section of the Melbourne weekly youth magazine, Inpress, while also penning a weekly arts column, Curtain Call, for The Age newspaper.

Such intensive editorial training prepared her for a transition into the arts/cultural organisations about which she previously wrote. Emma became an authority on program guides, overseeing publications for the likes of the Melbourne International Comedy Festival, Melbourne International Film Festival and Greek Film Festival. She also worked as a researcher on ABC TV’s Vulture arts panel program, and wrote a book on monster movies, Monster Movies (published 2008, Oldcastle Books, UK).

Her publications experience in the cultural arena proved transferrable into the corporate sphere where she worked across sectors as diverse as finance/banking, consumer/retail, tourism/travel, public & social housing and manufacturing. She estimates her writing output close to 6,000 creative solutions and counting.

Emma is the ‘wood’ in ‘Bakewood’.