Content creation for digital channels


The Pitch

EdSmart (formerly ParentPaperwork) is the brainchild of entrepreneurial wizards Fiona Boyd and David Eedle. As parents of three children, they realised there had to be a better way to coordinate and manage the mountains of forms and documents exchanged daily between parents and schools. That’s how they came up with the online platform EdSmart.

As fans and friends of Fiona and David, Bakewood closely followed EdSmart’s startup journey throughout 2014. We were excited when they won a StartUp Victoria pitch night, thrilled when they secured a seed round of $350,000, and ecstatic when they asked us to assist them with populating their digital channels.

The Solution

David and Fiona are both progressive individuals when it comes to digital content. They saw the power in using their company blog and social media to help establish EdSmart as experts in the edtech arena. They also wanted to create a level of transparency with their business right from the outset.

Bakewood set about blogging for EdSmart on a weekly basis on topics such as privacy and security of data, teacher workload and paper reduction/environmental issues.

We were also asked to create an eBook that could be used as a free giveaway when registering for more information about EdSmart online. And we were asked to produce video testimonials that show how EdSmart integrates into the lifestyles of its users (parents, teachers and school administrators). 


The Result

The wins keep coming for EdSmart, and we at Bakewood feel very privileged to be able to witness the journey, and contribute at least a little bit to this success, right from the very beginning.